Published: 31/05/2023 By Pippa Leech
I am delighted that we can finally reveal our new rebrand - we have been working on this since I joined Tailor Made and it is something that I’m very passionate about and proud of. I am thrilled we can now unveil our new identity and show it, in all its glory.
We have taken a very considered approach to our brand redesign, as it not only marks 25 years the company has been in business, but it also reflects how Tailor Made has grown as a company and the way in which we operate today. We are a modern agency, that cares deeply about the service levels we provide and how we can create long standing relationships with our clients – having a brand that truly represents us is fantastic.
In creating the new brand design itself, we were inspired by the iconic Poole harbour sunsets and explored the warm tones and hues of the setting sun and the metallic boat brass casting reflections across the water.
The backdrop of boats passing through the harbour also symbolises the flow of residents and visitors migrating to and from the peninsula throughout the year. Tailor Made’s long-standing connection to visitors and residents is a testament to our company’s sense of community, forging lasting connections with like-hearted people who thrive and reside in our area.
I really feel our new brand design encompasses this as a whole and reflects not only our professionalism and our core values, but also our friendly and approachable manner. To say I am happy with the result, is an understatement.